Starting NOWEAR i knew the journey ahead of me, but now looking back to it, the idea of the slogan "WEAR NOTHING" changed. In the early days it should play on the phrase Nowhere, but i came to realize, that i wanted to be different. More different per se. WEAR NOTHING stands for wearing nothing of value, but giving the clothing piece your own value, granting it value.

That can only be done if the community is able to influence certain pieces by themselves. That is the idea of NOWEAR.

That is the beauty of it. It consists of you and me. A beautiful symbiosis. But the beauty of NOWEAR are not only the influence and individuality you bring, but also the imperfection it already has: the incompletion, the always ongoing project and the flawed aspect.

NOWEAR IS IMPERFECT

and it always shall be...

-Arta Rastin Ashtari